Saturday, August 27, 2011
Dear President's Choice Blue Menu,
I buy your fish for two reasons:
1. I like eating fish.
2. I would like to continue eating fish in the future, and your fish has the sustainability logo on it.
However, I am single. Thus, when I buy your package of two fillets, I intend to eat each fillet at a different time. Eating two fillets at once is both too much food, and dramatically raises the cost of the meal.
My mother taught me that re-freezing fish is not safe food handling practice. Thus, when you package your fillets together in such a way that the two are solidly fused together in a single block of ice... well... I regret having purchased your product.
I suspect you chose your packaging because it reduces freezer-burn. (Unless you didn't want to buy equipment to flash-freeze the individual fillets?) However, I would rather risk a little freezer burn, and be able to choose my portion size. Please consider changing your packaging methods.